Research methods (20% of the final mark)
prepare an answer for the following scenario. You need to answer all
three sections. Your answer should fit in the boxes provided.
The word limit is 400 words.
You are working for an insurance company. In the last financial year,
you had 110,000 customers but the number of your customers has
dropped about 9% this year to 100,000. Given the acute situation, you
want to understand the reasons for this and want to investigate
whether you are losing more customers in a certain segment of the
market and what might be the reasons for that.
Please answer the
A. Assuming that you want to implement a su
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