Creating a marketing plan is an essential part of being a marketing manager. The plan outlines the organisation’s strategic objectives and details how they will be achieved through marketing strategies.
Scenario: You are an independent marketing consultant. You have been asked by an organisation to create a marketing plan for them and come up with some fresh ideas for them in terms of strategy.
Your plan should:
*Be 2,500 – 3,000 words (10% over/under). Have 1.5 line spacing and use 11pt Arial font. Word count does not include your introduction.
*Include a Cover Page, indicating: Your name and student number.
The marketing plan will be assessed based on:
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