Text Thompson, A.A, et al, (2015) Crafting and executing Strategy The Quest for Competitive Advantage Concept and Cases, 20th ed, Mc Graw-Hill, New YOrk. Core Reading Materials Kim ,W. C. & Mauborgne, R. (2015), Blue ocean strategy How to create uncontested market space and make the competition irrelevant. Harvard Business Press, Harvard.

Text: Thompson, A.A, et al, (2015) Crafting and executing Strategy : The Quest for Competitive Advantage: Concept and Cases, 20th ed, Mc Graw-Hill, New YOrk.

Core Reading Materials:

Kim ,W. C. & Mauborgne, R. (2015), Blue ocean strategy : How to create uncontested market space and make the competition irrelevant. Harvard Business Press, Harvard.

DiSalvo, D (2011), “the fall of Kodak: a tale of Disruptive Technology and Bad Business”, Forbes , available at: http://www.forbes.com/daviddisalvo/2011/10/02/what-i-saw-as-kodak-crumbled/

Michaeison, G.A. & Michaelson,S. (2010), Sun, Tzu -The Art of war for Managers : 50 strategic Rules updated for Today’s business.

Pringle, C. & Kroll, M. (1997), “Why Trafalgar was won before it was fought: Lessons from resource -based theory “, Academy of Management Executive, Vol.11 No 4 pp. 73-89.

Bower, J.L. & Christensen, C.M. (1995),”Disruptive technologies: Catching the wave”, Harvard Business review Vol: 73, No-1 pp.43-53.

Kotter, J.p. (1995), “Leading change: Why transformation efforts fail”. Harvard Business Review, Vol.73 no2 pp 59-67.

Rumelt , R. (2011), “The perils of bad strategy”.Mc Kinsey Quarterly, June, pp. 30-39.

Other Text References:

Listed below are books which are useful text reference to support your learning. You are not required to purchase these books as copies are available in the library for student use.

Fred .d (2005), Strategic Management : Concepts and Cases,15th ed. Prentic Hall ,London. Wheelen, T.L. et al. (2015),Concepts in strategic Management and Business Policy,14th ed,Pearson, New Jersey.

Johnson, G, et, al. (2014), exploring Strategy ,10th ed Prentice Hall ,London

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