You work for a senior consultancy firm that specialises in providing e-commerce solutions for companies. You have been asked to specify and design a mobile application for an e-commerce business of your choice. The application should exploit the location-based services of GPS that are available as a result of it running on a mobile application.

University of London

Computing and Information Systems/Creative Computing CO3323 Electronic commerce
Coursework assignment 1 2019–2020


Please submit one pdf document for this coursework assignment (deadline 15th February 2020) using the following file-naming conventions:

YourName_SRN_COxxxxcw#.pdf (e.g. GraceHopper_920000000_CO3323cw1.pdf)

• YourName is your full name as it appears on your student record (check your student portal)
• SRN is your Student Reference Number, for example 920000000
• COXXXX is the course number, for example CO3323, and
• cw# is either cw1 (coursework 1) or cw2 (coursework 2).

REMINDER: It is important that your submitted assignment is your own individual work and, for the most part, written in your own words. You must provide appropriate in-text citation for both paraphrase and quotation, with a detailed reference section at the end of your assignment (this should not be included in the word count). Copying, plagiarism and unaccredited and wholesale reproduction of material from books, online sources, etc. is unacceptable, and will be penalised (see our guide on how to avoid plagiarism on the VLE). You can also look at the end of any journal or conference paper to get an idea of how to cite your reference material appropriately.

Developing an e-commerce mobile application Introduction and background
This coursework assignment introduces you to some issues surrounding designing and building mobile applications. The assignment is designed to allow you to explore many of the major decisions and issues concerned with proposing a new
e-c ommerce mobile application.

Specifically, it will test your understanding of the fundamental components required to establish a mobile electronic commerce presence, and how such technologies can be exploited to establish effective online, long-term relationships between businesses and their customers.

Learning outcomes

The completion of this coursework assignment will allow you to gain an understanding of the following:

• How to recall the key facts covered to date within the course.
• How to author and present a coherent business proposal on establishing an internet presence.
• How to design an infrastructure for a mobile e-commerce application.


You work for a senior consultancy firm that specialises in providing e-commerce solutions for companies. You have been asked to specify and design a mobile application for an e-commerce business of your choice. The application should exploit the location-based services of GPS that are available as a result of it running on a mobile application.

Question 1

Describe your idea and then write a vision statement that includes the following:

• Mission statement
• Target audience
• Intended market space
• Strategic analysis
• Development timeline
• Preliminary budget

[30 marks]

Question 2

Detail your proposal of a business model and revenue model. Describe how your business model will work and the revenue model it will be based on.

In your description you must compare and contrast your chosen business model with two alternative business models.

When detailing your revenue model, explain how it might evolve into two other models if it is not initially successful.

[20 marks]

Question 3: Target audience analysis

Describe the chosen target audience for your mobile application in terms of demographics, such as: gender, income, location, behaviour patterns (lifestyle), consumption patterns (purchasing habits), digital usage patterns and buyer personas.

[25 marks]

Question 4: Market analysis

Provide a detailed SWOT analysis of your chosen application in relation to the current market alternatives and the market place in general. Your SWOT analysis should specifically examine your proposal’s strengths, weaknesses, opportunities, and threats. You must consider all issues systematically. First, look into the e- commerce proposal and identify its strengths and weaknesses, then provide a review of the environment by identifying potential future opportunities and threats.

[25 marks]

[Total: 100 marks]


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